SCAN - S+A+GEO
최적화 진단

It's a diagnostic technique that uses three reference points to determine your brand's relative coordinates in AI's semantic vector space.

1. Battlefield: Defines the overall market size and context using industry/category keywords.

2. Reference: Identifies the market's average position (Centroid) using competitor keywords.

3. Position: Maps your brand's current location with company keywords, mathematically calculating the distance from competitors and identifying gaps not covered by competition.

A technique for discovering opportunity areas without competition.

• Gap: Keywords or intents that competitors occupy but your brand is missing.

• Empty Node: Topics with high importance on the network graph that no competitor has claimed yet—unoccupied territory.

Team HAI's Gap Visualizer visualizes these to suggest low-cost, high-efficiency attack points.

Because of the Vector Triangulation process required for accurate coordinate measurement. Team HAI doesn't simply look at your brand's exposure volume—it analyzes your brand's relative position against the entire market battlefield and competitor reference points.

• Industry Keywords: Define total market size and high-value intent volume, establishing the denominator for analysis.

• Competitor Keywords: Identify the central vector that becomes the market standard, setting comparison criteria.

• Company Keywords: Calculate your brand's distance and coverage area relative to these two reference points.

These three axes are essential for calculating structural differentiation scores.

It visualizes opportunity areas that competitors have claimed but your brand is missing. When overlaying competitor-dense regions with your brand's territory on a network graph, it identifies Empty Nodes—important nodes that your brand's connections don't reach.

This isn't vague competitive analysis—it pinpoints specific keywords and intents you should target immediately.

Not simply keywords with high search volume, but genuine purposes directly linked to purchase behavior.

We classify hidden intents behind user search queries into informational (Know), transactional (Do), navigational (Go), and more. Then, through vector analysis, we select core intents with high conversion value when combined with your brand's products/services.

It's a tactical tool for when you need immediate content creation guidance rather than comprehensive market diagnosis. Enter a specific keyword and it instantly analyzes which stage of the customer decision journey (CDJ) the query represents, and what data (tables, lists, etc.) you need to fill-in for exposure in AI responses.

We recommend using it as a quick helper for execution rather than strategic planning.